Services
The work I do, and how.
I partner with founders, studios, and small teams on the work that sits between brand and product — the parts that decide how a thing feels. Engagements typically run between six weeks and six months.
Product Design
End-to-end design of digital products — from research and strategy to interface craft and design systems.
Includes
- — Discovery & research
- — Information architecture
- — Interaction design
- — Visual & UI design
- — Prototyping & testing
- — Design systems
Timeline
8 — 24 weeks
Investment
from $18k
Brand Identity
Marks, type systems, and brand worlds for studios and independent companies. Quiet, durable, and built to last.
Includes
- — Strategy & positioning
- — Wordmark & logotype
- — Type & color systems
- — Brand guidelines
- — Collateral design
- — Launch support
Timeline
6 — 12 weeks
Investment
from $12k
Editorial Web
Considered websites with strong typographic and motion craft. Built for studios, publications, and independent makers.
Includes
- — Information architecture
- — Web design
- — Motion direction
- — Front-end build
- — CMS integration
- — Launch & handoff
Timeline
10 — 16 weeks
Investment
from $22k
Design Direction
Embedded partnership with founding teams on design decisions, hiring, and the craft of building a design function.
Includes
- — Design strategy
- — Team mentorship
- — Critique & review
- — Hiring support
- — Process design
- — Stakeholder work
Timeline
Monthly retainer
Investment
from $6k / mo
Process
Four steps. Held loosely.
01
Listen
We start with a conversation. I want to understand the problem, the people, and the constraints before sketching anything.
02
Frame
We agree on what success looks like and write it down. The frame becomes the test for every decision that follows.
03
Make
I work in the open — rough drafts, prototypes, and decisions shared weekly. Nothing is hidden until the final pass.
04
Ship
We launch carefully, with handoff documentation and support. The work is only done when it's in the world and working.
Frequently asked
Common questions.
Do you work with early-stage startups? +
Yes — about half my work is with founders pre-product-market-fit. I'm comfortable working in ambiguity, and I price engagements to be honest about that.
Can you work alongside an in-house team? +
Often. About a third of my work is embedded — usually with a small in-house team that needs senior craft or an outside perspective.
Do you only work on design, or do you build too? +
I design and front-end build (HTML, CSS, a small amount of JS) for editorial web work. For product work, I partner closely with engineering teams.
What's your availability? +
I'm taking on new work for 2025 — typically 2 — 3 engagements at a time. Best to reach out early.
Where are you based? +
Bengaluru, India. I work remotely with clients in Europe, North America, and across Asia.